Videos

Overview of Bending the Law of Unintended Consequences (2023)

YouTube video explains what makes decisions critical, why they go awry so frequently, and how the test drive method improves decision quality and outcomes. It also describes an example test drive solution for managing risk involving countering terrorist threats against the national transportation networks.

Bending the Law of Unintended Consequences: More Decision Models (2024)

YouTube video presents a design rationale for our test drive method by explaining how it improves upon existing decision support techniques. I also describe our hybrid simulation approach, which improves realism in modeling complex decision dynamics. Finally, I describe a test drive case study that improves decisions about competitive marketing strategy in the pharmaceutical industry.

09:27

Enabling Org. Change

test and refine strategies to enable transformational change in organizations

12:33

Competitive Drug Marketing

test and refine competitive marketing strategies for prescription drugs

Examples of decision test drives.

Each video introduces a real-world critical business problem, reviews the primary data inputs and dynamics for a decision test drive model; and demonstrates a test drive simulation and analysis of decision options.